Variety Rights Management
With the 2024 acquisition of South-Africa based Biogold, Sun World is now the leader in the management of Plant Breeders Rights (PBRs) on a worldwide basis with a focus on citrus, subtropical and selected niche fruit products. Sun World offers to variety owners, plant breeders, researchers, and research institutions a development and commercialization platform that provides the opportunity to fast track the global commercial implementation of their new plant varieties.
Sun World offers value to both the developer of plant varieties as well as the commercial farmer. The owner of plant varieties seek the efficient, widespread roll out of plant varieties, proper registration processes to protect their intellectual property, and generation of returns on their development efforts. Commercial growers seek new products that offer a competitive advantage in the marketplace and that offer a sustainable return.
Sun World has a network of companies in different parts of the world, each specializing in the intricacies of their territory, the needs of their local growers, and each working towards a fair and thorough evaluation of varieties to determine their marketability.
For more information, please click here to fill out the request form.