Sun World has teammates who welcome the opportunity to share our thinking with reporters on subjects that include:
the potency of emerging technologies (molecular breeding, data management, AI) in our work, putting Sun World on the cusp of a Golden Age of Breeding;
the power of variety development to help mitigate the impact of climate change and food insecurity; and to offer
an historical perspective on the fruit variety development sector from the company who helped build this industry. And why we believe a sea change in growth and supercharged efficacy is ahead.
If we may serve you as you craft your stories, please reach out. We promise to do our best to respond quickly.
Sun World's Media Contact info for reporters/editorial staff: marketing@sun-world.com
2024
October 24, Perishable News "Sun World Scores Important Victories in Litigation Against Italian Grape Growers"
“In recent months and in three separate cases, Italian courts have ruled in favor of Sun World International, LLC in litigation filed by growers attempting to circumvent the contractual obligations stemming from agreements with Sun World for the growing, harvesting and sale of Sun World table grapes. The growers sought the right to market AUTUMNCRISP® brand grapes outside of Sun World’s licensed distributors network based on a recent ruling issued by the Italian Supreme Court in the “Miglionico” case.” Read more…
October 24, andnowuknow "Sun World International Announces Recent Victories In Litigation Against Italian Grape Growers"
“A major announcement came down from the Sun World International organization this week. It was announced that in recent months and in three separate cases, Italian courts ruled in favor of Sun World in litigation filed by growers attempting to circumvent the contractual obligations stemming from agreements with Sun World for the growing, harvesting, and sale of its table grapes.” Read more…
October 24, Fresh Plaza "Sun World scores important victories in litigation against Italian grape growers"
“In recent months and in three separate cases, Italian courts have ruled in favour of Sun World International, LLC in litigation filed by growers attempting to circumvent the contractual obligations stemming from agreements with Sun World for the growing, harvesting and sale of Sun World table grapes.” Read more…
October 23, The Packer "Italian courts side with Sun World in litigation"
“Now, Bakersfield, Calif.-based Sun World says that Italian courts haved ruled in favor of the company in litigation filed by the growers attempting to circumvent the contractual obligations stemming from agreements with the company for the growing, harvesting and sale of Sun World table grapes.” Read more…
October 17, Fresh Plaza "Licensee agreement signed for proprietary grape varieties"
“Four Star Fruit announced a new partnership with Sun World International. The licenses include a North America Import License, a California Marketing License, and a California Producer License. Through this partnership, Four Star Fruit will continue delivering high-quality table grapes to customers throughout the United States, expanding its range of premium varietal offerings.” Read more…
October 09, Fresh Plaza "Grape licensee network expands North American presence"
“Sun World International is growing its network of partners. The company's widening network of licensed growers and marketers spans the globe with offices in the United States, Europe, Australia, South America, Israel, and North and South Africa.” Read more…
October 09, bluebook "Sun World adds North American licensees"
“At Sun World, we develop partnerships with companies that share our vision and values, driving the growth of our consumer brands while maximizing returns for our licensed growers,” said Zach Cason, North America licensing manager. “We are excited to collaborate with these industry leaders to bring our proprietary table grape varieties to consumers around the world.” Read more…
October 09, andnowuknow "Sun World International Expands North American Presence Through Growing Licensee Network and Global Trade Show Participation; Petri van der Merwe and Zach Cason Share"
“Announcing its strategic expansion in North America, Sun World International has enhanced its network of licensed growers and marketers. This initiative underscores the company’s commitment to delivering high-quality fresh produce to its partners and customers.”Read more…
October 08, Fresh Fruit Portal "Sun World expands North American presence with growing licensee community"
“Sun World International continues strengthening its presence in the fresh produce industry by growing its network of partners dedicated to delivering quality produce. Sun World's widening network of licensed growers and marketers spans the globe with offices in the United States, Europe, Australia, South America, Israel, and North and South Africa.”Read more…
October 08, Fruit Net "Sun World is expanding its licensee community."
“Global variety development and licensing group Sun World has revealed that it is growing its community by appointing several new importers and marketers in North America.”Read more…
October 08, Produce Leasers "Sun World Expands North American Presence With Growing Licensee Community and Global Trade Show Engagement"
“Sun World is proud to develop partnerships with companies that align with our vision and values,” said Zach Cason, North America licensing manager. “These partnerships will not only support the growth of our consumer brands but also maximize returns for our licensed growers.” This collaboration is part of Sun World’s strategy to continue expanding its footprint and delivering high-quality produce to a global audience.”Read more…
August 28, Perishable News "What’s Next in the World of Grapes? EPIC CRISP and APPLAUSE"
“Sun World’s Field Day was a milestone in the company’s history as we introduced the EPIC CRISP® and APPLAUSE™ brands. It was a privilege to showcase these brands to over 250 of our partners from around the globe,” said Jen Sanchez, vice president of marketing at Sun World. “We are excited to see these brands grow in prominence in the coming years as production volumes increase worldwide.”Read more…
August 28, Fresh Fruit Portal "Sun World shares launch of two new grape brands with global partners"
“Global variety developer Sun World announced two new table grape brands: Epic Crisp and Applause. The products were presented at the firm's Mid-to Late-Season Table Grape Field Day on August 22 at their Center for Innovation in Wasco, California." Read more…
August 01, The Packer "Sun World International acquires fruit variety rights manager Biogold"
“Biogold’s extensive citrus range is an exponential value-add to Sun World’s global leadership in table grapes and stone fruit. Like Sun World, Biogold also holds varietal management rights to a portfolio of not-yet-commercialized varieties, making the growth runway for the combined company formidable and creating a parallel path with two revenue streams, the company said." Read more…
August 01, portalfruticola "Sun World Expands Citrus and Subtropical Variety Portfolio with Biogold Acquisition"
“Sun World International LLC acquired Biogold Group, a South African company dedicated to the management of rights to fruit varieties around the world and operating as Citrogold in the African country." Read more…
August 01, Farmers Review Africa "Sun World International Acquires Biogold Expanding Portfolio to Include Citrus and Subtropical Varietals"
“Biogold’s extensive citrus range is an exponential value-add to Sun World’s global leadership in table grapes and stone fruit. Like Sun World, Biogold also holds varietal management rights to a significant portfolio of not-yet-commercialized varieties, making the growth runway for the combined company formidable and creating a parallel path with two revenue streams." Read more…
August 01, Lucentlands Podcast | "Episode 57: David Marguleas: Sun World CEO on Acquiring Biogold and Citrogold"
“In this exclusive podcast, we sit down with David Marguleas, CEO of Sun World International, the California-based fruit breeding and licensing company, to discuss the groundbreaking acquisition of Biogold and Citrogold. This merger marks a significant milestone in the fruit industry, combining Sun World International's expertise in deciduous fruits with Biogold's and Citrogold’s strengths in citrus and subtropical crops." Read more…
August 01, andnowuknow "Sun World International Acquires Biogold Group; David Marguleas and Viresh Ramburan Comment"
“Some strategic acquisition news came across our desks this morning at the ANUK headquarters, unveiling a tactical deal between Sun World International and Biogold Group. Sun World has announced its acquisition of the South Africa-based global fruit variety rights manager." Read more…
July 26, The Packer "Sun World hosts early season table grape field day"
“Attendees got a behind-the-scenes look Sun World’s work to develop and introduce consumer-inspired and grower-friendly table grape varieties that are high-quality and offer a consistent eating experience, according to a news release. Sun World’s licensed partners saw current commercial varieties along with new varieties being evaluated as part of the company’s product pipeline in both commercial vineyards and in Sun World’s test block."Read more…
July 25, bluebook "Sun World holds media day, updates upcoming variety growth plans"
“Sun World International BB #:341274 hosted an Early Season Table Grape Field Day at their Center for Innovation in Wasco, California, on July 11. The Sun World team unveiled “What’s Next” in varietal/cultivar development and introduced the corporate brand’s refreshed identity. The annual event hosted over 200 grower licensees, retailers and media partners."Read more…
July 04, Progressive Grocer "Sun World International Launches 2 New Table Grape Varieties"
“That’s why we believe in driving awareness of grape brand attributes at the shelf,” said Dané Joubert, senior marketing manager at Bakersfield, Calif.-based Sun World International. “Flavored varieties are a niche space in the marketplace. Having multiple unique varietals under one brand, with unique attribute call outs, allows the consumer to recognize the brand versus having different brands for each unique variety."Read more…
June 26, Fresh Plaza "Sun World International launches two new table grape varieties"
“Dané Joubert, Senior Marketing Manager, Sun World International, says, "In the current marketplace, consumers aren't loyal to a specific brand of grapes; only green, red and black. That's why we believe in driving awareness of grape brand attributes at the shelf. Flavoured varieties are a niche space in the marketplace."Read more…
June 26, bluebook "Sun World launches two new table grape varieties"
“APPLAUSE and EPIC CRISP are the newest additions to join Sun World International’s BB #:341274 family of table grape brands. For more than thirty years, Sun World International’s researchers have worked to develop and introduce flavorful, grower-friendly fruit varieties that enable producers, marketers and retailers to drive sales while delivering to consumers a delicious and consistent eating experience.” Read more…
June 26, The Produce News "Sun World launches two new table grape varieties"
“Applause and Epic Crisp are the newest additions to join Sun World International’s family of table grape brands. For more than 30 years Sun World’s researchers have worked to develop and introduce flavorful, grower-friendly fruit varieties that enable producers, marketers and retailers to drive sales while delivering to consumers a delicious and consistent eating experience."Read more…
June 26, The Produce News "Sun World launches two new table grape varieties"
“Applause and Epic Crisp are the newest additions to join Sun World International’s family of table grape brands. For more than 30 years Sun World’s researchers have worked to develop and introduce flavorful, grower-friendly fruit varieties that enable producers, marketers and retailers to drive sales while delivering to consumers a delicious and consistent eating experience."Read more…
June 26, The Packer "Sun World International adds two new table grape varieties"
“A midseason green seedless variety, Applause is the Sugrafiftyfour variety, marketed under the Applause brand. It has a sweet, tropical fruity flavor, and it also offers a unique series of limited edition red, green and black seedless grapes with different shapes, sizes, colors and flavors, according to a news release. Epic Crisp is a midseason green seedless Sugrafiftysix variety and marketed under the Epic Crisp brand, which offers consumers a serious crunch with every bite and sweet, juicy goodness, the release said."Read more…
June 26, Perishable News "Sun World International Launches Two New Table Grape Varieties"
“These official launches are part of Sun World’s branding strategy, which includes marketing brands that bring together multiple varietals with similar attributes. Similar to other produce categories such as apples, citrus and berries, this approach was implemented to find a more sustainable and simplified approach to grape branding while fostering consumer recognition and preference, ensuring better returns to growers and reducing packaging input costs in the long run."Read more…
June 25, andnowuknow "Sun World International Launches Two New Table Grape Varieties; Dané Joubert Comments"
“New table grape varieties are upon us! Sun World International adds APPLAUSE™ and EPIC CRISP® to its family of table grape brands. This launch is part of Sun World’s branding strategy, which includes marketing brands that bring together multiple varietals with similar attributes."Read more…
June 25, Fruitnet "Sun World International launches two new table grape varieties"
“California-based breeder and licensor Sun World International has launched two new table grape varieties, Sugrafiftyfour marketed under Applause and Sugrafiftysix under Epic Crisp. "Read more…
June 25, Fresh Fruit Portal "Sun World sets the pace for industry innovation"
“Sun World’s breeding program spans 17 countries with 70,000+ acres planted and over 450+ plant patents held, making it one of the largest and longest running in the world. But the California-based company remains passionate about pursuing what’s next in genetics and increasing its contributions to a thriving global industry."Read more…
June 12, Perishable News "Sun World International partners with Giant Eagle for AUTUMNCRISP rollout"
“We’re so excited to be offering AUTUMNCRISP® to our guests. Tasting is believing, and we encourage everyone to visit our stores to experience the unique, juicy sweetness,” said Tom Eynon, senior director of produce and floral at Giant Eagle, Inc."Read more…
June 12, The Produce News "Sun World partners with Giant Eagle for AutumnCrisp rollout"
“As part of its ongoing commitment and investment to its licensee community and its retail partners, Sun World International collaborated with Giant Eagle Inc. for an omnichannel marketing campaign encouraging shoppers to sample and purchase AutumnCrisp brand table grapes at all Giant Eagle and Market District locations.” Read more…
June 12, Progressive GROCER "Giant Eagle, Sun World International Team on AUTUMNCRISP Grape Media Rollout"
“Inviting shoppers to “Taste the Crisp,” Sun World has collaborated with the grocer on an omnichannel marketing and sampling campaign of Autumncrisp brand table grapes at all Giant Eagle and Market District locations.” Read more…
June 12, The Packer "Giant Eagle partners with Sun World on Autumncrisp rollout"
“Sun World integrated with Giant Eagle’s retail media network for a full-funnel, omnichannel marketing approach including email marketing, social media promotions and advertising across Giant Eagle’s mobile app and website, as well as video content on the fuel pumps at the company’s convenience-store division, GetGo, the release said. Sun World created signage and displays for each location.” Read more…
June 12, Fresh Plaza "Branded table grape promoted in omnichannel marketing campaign at large U.S. retailer"
“As part of its commitment and investment to its licensee community and its retail partners, Sun World International collaborated with Giant Eagle, Inc. for an omnichannel marketing campaign encouraging shoppers to sample and purchase AUTUMNCRISP® brand table grapes at all Giant Eagle and Market District locations.” Read more…
June 11, Fresh Fruit Portal "Sun World International Partners with Giant Eagle for AUTUMNCRISP® Rollout"
“Sun World’s collaboration with Giant Eagle resulted in more than 21 million impressions, the latest milestone in its AUTUMNCRISP® marketing campaign, and to date has featured:” Read more…
June 11, bluebook "Sun World International partners with Giant Eagle for AUTUMNCRISP rollout"
“As part of its ongoing commitment and investment to its licensee community and its retail partners, Sun World International BB #:341274 collaborated with Giant Eagle, Inc. BB #:104280for an omnichannel marketing campaign encouraging shoppers to sample and purchase AUTUMNCRISP® brand table grapes at all Giant Eagle and Market District locations.” Read more…
June 11, andnowuknow "Sun World International Partners with Giant Eagle for AUTUMNCRISP® Rollout; Elena Hernandez and Tom Eynon Comment"
“When retailers and suppliers partner up, there’s an endless supply of possibilities. We see this amply demonstrated in the collaboration between Sun World International and Giant Eagle. The two companies have partnered together for an omnichannel marketing campaign encouraging shoppers to sample and purchase AUTUMNCRISP® brand table grapes at all Giant Eagle and Market District locations.” Read more…
May 14, Martha Stewart "How to Store Grapes So They Last Even Longer"
“Perfect for snacking, firm and juicy table grapes instantly satisfy that craving for a bite of something sweet, whether enjoyed as a snack or as a complement to cheese or charcuterie boards.” Read more…
April 30, Fresh Plaza "Hong Kong pays the highest prices for Peruvian grapes"
“Non-traditional varieties are forecast to make up more than 60 per cent of the industry’s total exports this season.” Read more…
April 30, Fresh Plaza "We’re able to hit an early grape window in Jalisco and extend the Sonora season"
“Mexico is looking forward to a good table grape season. Volume out of Sonora, the country's main table grape growing region, is estimated at 24 million boxes. While this is similar to last year's volume, the big contrast with last year will be the start of harvest.” Read more…
April 24, Fruitnet "New varieties dominate Chilean table grape offering"
“Non-traditional varieties are forecast to make up more than 60 per cent of the industry’s total exports this season.” Read more…
April 18, Fresh Plaza "Table grape breeder acts against Chinese infringement on TikTok"
“Sun World International, LLC, a global fruit variety development and licensing company, has successfully stopped fraudulent activity in China on the popular social media platform, TikTok.” Read more…
April 17, The Packer "Sun World acts against Chinese infringement on TikTok"
“Sun World International LLC says it has stopped fraudulent activity in China on social media platform TikTok. Sun World recently became aware of unauthorized individuals attempting to misrepresent the company on TikTok, according to a news release. Sun World says the unauthorized individuals falsely claimed association with the company and promoted fraudulent services under the guise of providing technical support for Autumncrisp, a proprietary green seedless table grape variety developed and owned by Sun World.” Read more…
April 17, andnowuknow "Sun World International Acts Against Chinese Infringement on TikTok Social Media Platform; Michael Stimson Comments"
“Sun World International recently announced it successfully stopped fraudulent activity on TikTok. The company was made aware that unauthorized individuals were attempting to misrepresent the company on TikTok, falsely claiming association with Sun World and promoting fraudulent services under the guise of providing technical support for AUTUMNCRISP®,” Read more…
April 11, Fresh Plaza "Mexican grape program doubles and exports expand into Asia and Oceania"
“Oppy is set to double its Mexican grape volume for the 2024 season, marking a significant milestone in its commitment to expanding its 365 program. The enhanced lineup will now include sought-after Sun World varieties, such as Autumncrisp® and Ruby Rush®. Initial assessments of the grape crop indicate a promising season ahead, with estimates suggesting industry volumes will fall within the 22-24 million box range.” Read more…
April 08, andnowuknow "Oppy Doubles Mexican Grape Volume and Expands Asian Market Reach; Piers Hanbury and Carlos Alcazar Discuss"
“Lots of exciting advancements are taking place for the Oppy operation as the provider hits a key milestone in its commitment to expanding its 365 program. Alongside a redesigned supply chain and its expanded reach in Asian markets, the producer is set to double its Mexican grape volume for the 2024 season.” Read more…
April 03, Fresh Fruit Portal "Peru closes a challenging table grape season."
“ Peru is wrapping up a challenging 2023-24 table grape season, hit by extreme weather conditions throughout producing regions. Alejandro Cabrera, general manager of Provid, told FreshFruitPortal.com that rough weather conditions started a year ago.” Read more…
April 02, Fresh Plaza "The Australian seedless grape production season faces significant challenges."
“Due to weather conditions, this year's Australian grape production season commenced earlier than usual. By mid-March, a substantial volume had already reached the Chinese market via sea shipments, arriving approximately one to two weeks ahead of schedule compared to previous years.” Read more…
March 29, The Produce News “Sun World aiming to reshape grape marketing"
“This Autumncrisp marketing campaign is Sun World’s first effort at promoting one of its varietal success stories since selling its farming and marketing operations five years ago and focusing its attention on its breeding programs. Sun World was long a leader in the marketing of its fresh produce crops. It has now turned that marketing expertise toward its proprietary varieties.” Read more…
March 04, WIPR “Growing pains: Michael Stimson of Sun World on future-proofing agriculture"
“The huge plant breeder uses drones, satellites and robots in order to enforce plant rights the world over. It’s fertile ground for infringers, as the company’s VP of IP and GC tells Sarah Speight.” Read more…
February 29, The Produce News “Sun World aiming to reshape grape marketing"
“In January, a team of Sun World International promoters descended upon the 2024 Winter Fancy Food Show in Las Vegas to expose more than 13,000 attendees to its Autumncrisp green seedless grape, which is grown by hundreds of growers throughout the world.” Read more…
February 29, Fresh Fruit Portal “U.S. grape market remains tight ahead of peak Chilean volume…”
“Table grape inventory remains low in the United States, as a delayed grape harvest in Chile’s Central Valley contributes to an already strained market.” Read more…
February 29, The Packer “Sun World’s First AUTUMNCRISP Symposium Highlights Global Crisp Collaboration…”
“Licensed table grape growers representing 14 countries recently took part in Sun World International’s inaugural Autumncrisp Symposium, a daylong session for partners to focus on the strategic global plan for the Autumncrisp brand table grape.” Read more…
February 28, Fruitnet “Grape growers gather for Sun World Autumncrisp Symposium…”
“Licensed table grape growers representing 14 countries took part in Sun World International’s Auntumncrisp Symposium in Bakersfield, California on 6 February. The daylong event was the first of its kind and was designed for partners to focus on the strategic global plan for the Autumncrisp brand.” Read more…
February 28, Perishable News “Sun World’s First AUTUMNCRISP Symposium Highlights Global Crisp Collaboration…”
“Licensed table grape growers representing 14 countries recently took part in Sun World International’s AUTUMNCRISP® Symposium, a first of its kind, daylong session for partners to focus on the strategic global plan for the AUTUMNCRISP® brand table grape.” Read more…
February 27, andnowuknow “Sun World International Hosts First AUTUMNCRISP® Symposium; Bernardo Calvo Details…”
“The AUTUMNCRISP® marketing campaign certainly made its mark on the industry when it launched last year. Ensuring the success of the campaign continues, Sun World International recently hosted the first-ever AUTUMNCRISP Symposium—a day-long session for partners to focus on the strategic global plan for the brand. Licensed table grape growers representing 14 countries were in attendance.” Read more…
February 20, abc27.com “Top Five Trends From 2024 Winter Fancy Food Show Revealed By Specialty Food Association Trendspotter Panel…”
“From January 21-23, the Specialty Food Association (SFA) Trendspotter Panel navigated thousands of specialty food products showcased by more than 1,000 exhibitors at the Las Vegas Convention Center. After great deliberation through countless products, five overall trends have emerged from the 2024 Winter Fancy Food Show…” Read more…
February 12, The Packer “Sun World showcases Autumncrisp grapes at Winter Fancy Food Fest…”
“What happens in Vegas won’t stay in Vegas this time, as Autumncrisp branded grapes are now set to become a global culinary phenomenon,” Jennifer Sanchez, Sun World’s vice president of marketing, said in a news release…” Read more…
February 12, The Produce News “Sun World kicks off 2024 Autumncrisp marketing efforts…”
“Sun World International shined brightly in the entertainment capital of the world last month with a sampling station for Autumncrisp at the 2024 Winter Fancy Food Show in Las Vegas.” Read more…
February 12, Produce Marketing Guide, “Sun World showcases Autumncrisp grapes at Winter Fancy Food Fest…”
“Bakersfield, Calif.-based licensing company Sun World International recently showcased its Autumncrisp grapes at the 2024 Winter Fancy Food Show in Las Vegas from Jan. 21-23.” Read more…
February 12, Andknowunow, “Sun World International Reflects on Successful Winter Fancy Food Show; Jennifer Sanchez Shares…”
“Sun World International recently painted the town red—or green in this case—as it hit Las Vagas, Nevada, for the 2024 Winter Fancy Food Show (WFFS). There, the supplier showcased its AUTUMNCRISP® branded green seedless grapes, impressing attendees on the show floor.” Read more…
February 01, The Produce Moms, “Meet the Ultimate Green Grapes: AUTUMNCRISP®…”
“If you frequent the produce aisle, you may have noticed a new, vibrant brand of green grapes around town. While they aren’t a new variety, AUTUMNCRISP® grapes have only recently become a household name thanks to exciting and unprecedented marketing efforts by the Sun World team.” Read more…
January 18, Perishable News, “Autumncrisp® brand set to impress at The Winter Fancy Food Show with exclusive sampling…”
“Sun World International recently painted the town red—or green in this case—as it hit Las Vagas, Nevada, for the 2024 Winter Fancy Food Show (WFFS). There, the supplier showcased its AUTUMNCRISP® branded green seedless grapes, impressing attendees on the show floor.” Read more…
January 17, Andknowunow, “Sun World International to Showcase AUTUMNCRISP® Brand at Winter Fancy Food Show; Jennifer Sanchez Comments…”
“Sun World International is getting ready to welcome attendees to the 2024 Winter Fancy Food Show (WFFS) in fabulous Las Vegas, Nevada, next week, along with a host of other exhibiting companies. Giving Adele and U2 a run for their money, the supplier will take up a three-day residency showcasing its AUTUMNCRISP® brand grapes….” Read more…
January 17, Fresh Plaza, “Autumncrisp® grapes exlusive sampling to take place at Las Vegas show…”
“First Adele, then U2 and now Autumncrisp® brand grapes. Sun World International continues its global campaign for Autumncrisp with a three-day residency in Las Vegas later this month at the 2024 Winter Fancy Food Show…” Read more…
January 16, The Produce News, “Autumncrisp grapes set to impress with exclusive sampling”
“First Adele, then U2 and now Autumncrisp brand grapes. Sun World International continues its global campaign for Autumncrisp with a three-day residency in Las Vegas later this month at the 2024 Winter Fancy Food Show.” Read more…
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