Sun World has teammates who welcome the opportunity to share our thinking with reporters on subjects that include:
the potency of emerging technologies (molecular breeding, data management, AI) in our work, putting Sun World on the cusp of a Golden Age of Breeding;
the power of variety development to help mitigate the impact of climate change and food insecurity; and to offer
an historical perspective on the fruit variety development sector from the company who helped build this industry. And why we believe a sea change in growth and supercharged efficacy is ahead.
If we may serve you as you craft your stories, please reach out. We promise to do our best to respond quickly.
Sun World's Media Contact info for reporters/editorial staff: marketing@sun-world.com
2024
June 11, bluebook "Sun World International partners with Giant Eagle for AUTUMNCRISP rollout"
“As part of its ongoing commitment and investment to its licensee community and its retail partners, Sun World International BB #:341274 collaborated with Giant Eagle, Inc. BB #:104280for an omnichannel marketing campaign encouraging shoppers to sample and purchase AUTUMNCRISP® brand table grapes at all Giant Eagle and Market District locations.” Read more…
June 11, andnowuknow "Sun World International Partners with Giant Eagle for AUTUMNCRISP® Rollout; Elena Hernandez and Tom Eynon Comment"
“When retailers and suppliers partner up, there’s an endless supply of possibilities. We see this amply demonstrated in the collaboration between Sun World International and Giant Eagle. The two companies have partnered together for an omnichannel marketing campaign encouraging shoppers to sample and purchase AUTUMNCRISP® brand table grapes at all Giant Eagle and Market District locations.” Read more…
May 14, Martha Stewart "How to Store Grapes So They Last Even Longer"
“Perfect for snacking, firm and juicy table grapes instantly satisfy that craving for a bite of something sweet, whether enjoyed as a snack or as a complement to cheese or charcuterie boards.” Read more…
April 30, Fresh Plaza "Hong Kong pays the highest prices for Peruvian grapes"
“Non-traditional varieties are forecast to make up more than 60 per cent of the industry’s total exports this season.” Read more…
April 30, Fresh Plaza "We’re able to hit an early grape window in Jalisco and extend the Sonora season"
“Mexico is looking forward to a good table grape season. Volume out of Sonora, the country's main table grape growing region, is estimated at 24 million boxes. While this is similar to last year's volume, the big contrast with last year will be the start of harvest.” Read more…
April 24, Fruitnet "New varieties dominate Chilean table grape offering"
“Non-traditional varieties are forecast to make up more than 60 per cent of the industry’s total exports this season.” Read more…
April 18, Fresh Plaza "Table grape breeder acts against Chinese infringement on TikTok"
“Sun World International, LLC, a global fruit variety development and licensing company, has successfully stopped fraudulent activity in China on the popular social media platform, TikTok.” Read more…
April 17, The Packer "Sun World acts against Chinese infringement on TikTok"
“Sun World International LLC says it has stopped fraudulent activity in China on social media platform TikTok. Sun World recently became aware of unauthorized individuals attempting to misrepresent the company on TikTok, according to a news release. Sun World says the unauthorized individuals falsely claimed association with the company and promoted fraudulent services under the guise of providing technical support for Autumncrisp, a proprietary green seedless table grape variety developed and owned by Sun World.” Read more…
April 17, andnowuknow "Sun World International Acts Against Chinese Infringement on TikTok Social Media Platform; Michael Stimson Comments"
“Sun World International recently announced it successfully stopped fraudulent activity on TikTok. The company was made aware that unauthorized individuals were attempting to misrepresent the company on TikTok, falsely claiming association with Sun World and promoting fraudulent services under the guise of providing technical support for AUTUMNCRISP®,” Read more…
April 11, Fresh Plaza "Mexican grape program doubles and exports expand into Asia and Oceania"
“Oppy is set to double its Mexican grape volume for the 2024 season, marking a significant milestone in its commitment to expanding its 365 program. The enhanced lineup will now include sought-after Sun World varieties, such as Autumncrisp® and Ruby Rush®. Initial assessments of the grape crop indicate a promising season ahead, with estimates suggesting industry volumes will fall within the 22-24 million box range.” Read more…
April 08, andnowuknow "Oppy Doubles Mexican Grape Volume and Expands Asian Market Reach; Piers Hanbury and Carlos Alcazar Discuss"
“Lots of exciting advancements are taking place for the Oppy operation as the provider hits a key milestone in its commitment to expanding its 365 program. Alongside a redesigned supply chain and its expanded reach in Asian markets, the producer is set to double its Mexican grape volume for the 2024 season.” Read more…
April 03, Fresh Fruit Portal "Peru closes a challenging table grape season."
“ Peru is wrapping up a challenging 2023-24 table grape season, hit by extreme weather conditions throughout producing regions. Alejandro Cabrera, general manager of Provid, told FreshFruitPortal.com that rough weather conditions started a year ago.” Read more…
April 02, Fresh Plaza "The Australian seedless grape production season faces significant challenges."
“Due to weather conditions, this year's Australian grape production season commenced earlier than usual. By mid-March, a substantial volume had already reached the Chinese market via sea shipments, arriving approximately one to two weeks ahead of schedule compared to previous years.” Read more…
February 29, The Produce News “Sun World aiming to reshape grape marketing"
“In January, a team of Sun World International promoters descended upon the 2024 Winter Fancy Food Show in Las Vegas to expose more than 13,000 attendees to its Autumncrisp green seedless grape, which is grown by hundreds of growers throughout the world.” Read more…
February 29, Fresh Fruit Portal “U.S. grape market remains tight ahead of peak Chilean volume…”
“Table grape inventory remains low in the United States, as a delayed grape harvest in Chile’s Central Valley contributes to an already strained market.” Read more…
February 29, The Packer “Sun World’s First AUTUMNCRISP Symposium Highlights Global Crisp Collaboration…”
“Licensed table grape growers representing 14 countries recently took part in Sun World International’s inaugural Autumncrisp Symposium, a daylong session for partners to focus on the strategic global plan for the Autumncrisp brand table grape.” Read more…
February 28, Fruitnet “Grape growers gather for Sun World Autumncrisp Symposium…”
“Licensed table grape growers representing 14 countries took part in Sun World International’s Auntumncrisp Symposium in Bakersfield, California on 6 February. The daylong event was the first of its kind and was designed for partners to focus on the strategic global plan for the Autumncrisp brand.” Read more…
February 28, Perishable News “Sun World’s First AUTUMNCRISP Symposium Highlights Global Crisp Collaboration…”
“Licensed table grape growers representing 14 countries recently took part in Sun World International’s AUTUMNCRISP® Symposium, a first of its kind, daylong session for partners to focus on the strategic global plan for the AUTUMNCRISP® brand table grape.” Read more…
February 27, andnowuknow “Sun World International Hosts First AUTUMNCRISP® Symposium; Bernardo Calvo Details…”
“The AUTUMNCRISP® marketing campaign certainly made its mark on the industry when it launched last year. Ensuring the success of the campaign continues, Sun World International recently hosted the first-ever AUTUMNCRISP Symposium—a day-long session for partners to focus on the strategic global plan for the brand. Licensed table grape growers representing 14 countries were in attendance.” Read more…
February 20, abc27.com “Top Five Trends From 2024 Winter Fancy Food Show Revealed By Specialty Food Association Trendspotter Panel…”
“From January 21-23, the Specialty Food Association (SFA) Trendspotter Panel navigated thousands of specialty food products showcased by more than 1,000 exhibitors at the Las Vegas Convention Center. After great deliberation through countless products, five overall trends have emerged from the 2024 Winter Fancy Food Show…” Read more…
February 12, The Packer “Sun World showcases Autumncrisp grapes at Winter Fancy Food Fest…”
“What happens in Vegas won’t stay in Vegas this time, as Autumncrisp branded grapes are now set to become a global culinary phenomenon,” Jennifer Sanchez, Sun World’s vice president of marketing, said in a news release…” Read more…
February 12, The Produce News “Sun World kicks off 2024 Autumncrisp marketing efforts…”
“Sun World International shined brightly in the entertainment capital of the world last month with a sampling station for Autumncrisp at the 2024 Winter Fancy Food Show in Las Vegas.” Read more…
February 12, Produce Marketing Guide, “Sun World showcases Autumncrisp grapes at Winter Fancy Food Fest…”
“Bakersfield, Calif.-based licensing company Sun World International recently showcased its Autumncrisp grapes at the 2024 Winter Fancy Food Show in Las Vegas from Jan. 21-23.” Read more…
February 12, Andknowunow, “Sun World International Reflects on Successful Winter Fancy Food Show; Jennifer Sanchez Shares…”
“Sun World International recently painted the town red—or green in this case—as it hit Las Vagas, Nevada, for the 2024 Winter Fancy Food Show (WFFS). There, the supplier showcased its AUTUMNCRISP® branded green seedless grapes, impressing attendees on the show floor.” Read more…
February 01, The Produce Moms, “Meet the Ultimate Green Grapes: AUTUMNCRISP®…”
“If you frequent the produce aisle, you may have noticed a new, vibrant brand of green grapes around town. While they aren’t a new variety, AUTUMNCRISP® grapes have only recently become a household name thanks to exciting and unprecedented marketing efforts by the Sun World team.” Read more…
January 18, Perishable News, “Autumncrisp® brand set to impress at The Winter Fancy Food Show with exclusive sampling…”
“Sun World International recently painted the town red—or green in this case—as it hit Las Vagas, Nevada, for the 2024 Winter Fancy Food Show (WFFS). There, the supplier showcased its AUTUMNCRISP® branded green seedless grapes, impressing attendees on the show floor.” Read more…
January 17, Andknowunow, “Sun World International to Showcase AUTUMNCRISP® Brand at Winter Fancy Food Show; Jennifer Sanchez Comments…”
“Sun World International is getting ready to welcome attendees to the 2024 Winter Fancy Food Show (WFFS) in fabulous Las Vegas, Nevada, next week, along with a host of other exhibiting companies. Giving Adele and U2 a run for their money, the supplier will take up a three-day residency showcasing its AUTUMNCRISP® brand grapes….” Read more…
January 17, Fresh Plaza, “Autumncrisp® grapes exlusive sampling to take place at Las Vegas show…”
“First Adele, then U2 and now Autumncrisp® brand grapes. Sun World International continues its global campaign for Autumncrisp with a three-day residency in Las Vegas later this month at the 2024 Winter Fancy Food Show…” Read more…
January 16, The Produce News, “Autumncrisp grapes set to impress with exclusive sampling”
“First Adele, then U2 and now Autumncrisp brand grapes. Sun World International continues its global campaign for Autumncrisp with a three-day residency in Las Vegas later this month at the 2024 Winter Fancy Food Show.” Read more…
