What’s Next in-White

Branding

Beginning in the 1980’s, Sun World disrupted the produce business by introducing new, proprietary, branded fruits and vegetables to an industry accustomed to commodities. That tradition has continued with our extensive portfolio of branded tables grapes and stone fruit.

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In 2023, Sun World decided that ‘what was next’ was to launch an ambitious consumer marketing effort to support AUTUMNCRISP^® - the first-ever global campaign for a branded grape.

The success of the AUTUMNCRISP^® campaign has encouraged us to accelerate line extensions for some of our most popular brands in the years ahead. And to capitalize on the shift from public to private breeding, to deliver well-known brands with the unique flavor and eating experiences consumers value.